Tasked by RAYDOOR to oversee development of branded artwork and advertising material from concept through completion. Responsibilities also included establishing rapport with representatives from various publications to negotiate insertion order terms, ad rates and to communicate delivery of creative material within agreed timescales.
While at RAYDOOR, frequently worked to develop visual design and copy for various PPC and digital campaigns. This included managing 3rd party agencies to implement and optimize campaigns across various marketing platforms such as Google, Bing, Facebook and Pinterest.
Created annual templates and managed delivery of advertising creative for campaigns with a variety of print and digital publications including Dwell, Architectural Record, Interior Design and Elle Decor. Along with delivering creative, was also tasked with performing keyword research using Google Keyword planner, Google Trends and Semrush. Each campaign was developed to meet strategic goals including lead value and conversion. KPIs were tracked using Google Analytics and internal conversion tracking.
Photography retouching and final layout of ads, optimization for print, Branding, Visual Design, Layout, and campaign analytics