Digital UX + UI
User & Web Analytics
Google Data Studio
Storytelling for Business
Hubspot Inbound Sales
Psychology of E-commerce
and Web Design
Raydoor Inc., New York, NY
Feb 2015 – Present
Generating creative and visual content while managing annual department budget. Working closely with sales and executive teams to utilize user data to inform design decisions and marketing strategy.
• Coordinating multi-channel marketing strategies
• Analyzing advertising returns and reporting to executive teams
• Development of ecommerce and lead gen web platforms.
• Project management and design for print production
DIRECTOR OF MARKETING & VISUAL COMMUNICATIONS
Bear Valley Music Festival, Bear Valley, CA
Dec ’13 – Dec ’14
Creative director responsible for design and implementation of complete re-brand and season marketing strategy. Deliverables included: in-house collateral material, full website redesign, leveraged marketing campaigns with national media outlets and collateral suite.
• Updated ticket purchasing process and customer journey
• Full print branding and collateral redesign
• Email broadcasts and social media management
MARKETING SUPPORT SPECIALIST
DMC Green, Stockton, CA
Jan ’10 – May ’11
Created a brand toolkit to coordinate the brand requirements of national oil companies to uphold their specific standards and regulations. Developed sales and consumer awareness materials.
• Provided design direction for redesign of company website
• Delivery of large scale production graphics
• Photography direction
GRAPHIC DESIGN CONSULTANT
UNICEF, New York, NY
Feb ’07 – Jan ’09
A member of the design team responsible for supervision of global brand policy. Assisted senior staff members with project development and helped to coordinate production with outside vendors. Developed user templates for in-house documents and local intranet microsites.
ONLINE MARKETING COORDINATOR
Athleta, Petaluma, CA
Oct ’02 – Feb ’06
Managed e-commerce site. Daily page updates and traffic monitoring. Technical support for user reported issues. Assisted with retouching and color correction of photos for print catalog. Collaborated with marketing team members to develop weekly customer e-mail campaigns.
PRODUCT CATALOG DESIGN
Harp Design Co.
Calaveras Winegrape Alliance
Brice Station Vineyards
Lila & Sage Catering
PERSONAL REFERENCES AVAILABLE UPON REQUEST