Hello, My name is Ryan

I’m a California-based, multidisciplinary creative leader – a graphic designer by trade with more than 20 years of experience in visual content development, digital marketing, and brand management. My passion: combining data and design to create impactful campaigns that generate actionable results.

Resume

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EXPERTISE

Visual Design
Print Production
Creative Direction
Digital UX + UI
User & Web Analytics
Digital Marketing
Branding

SKILLS

Adobe CS
Typesetting
Color Theory
Layout/Composition
Office 365 
Google Suite
Google Data Studio
HubSpot
Data Visualization
Sketch/Figma
WordPress
E-Commerce Mgmt 
Social Media
Photography Direction

CERTIFICATES

Storytelling for Business

Hubspot Inbound Sales
and Marketing

Psychology of E-commerce

Gestalt Psychology
and Web Design

PROFESSIONAL EXPERIENCE

MARKETING MANAGER
Raydoor Inc., New York, NY
Feb 2015 – Present

Generating creative and visual content while managing annual department budget.  Working closely with sales and executive teams to utilize user data to inform design decisions and marketing strategy. 

•  Coordinating multi-channel marketing strategies
•  Analyzing advertising returns and reporting to executive teams  
•  Development of ecommerce and lead gen web platforms.
•  Project management and design for print production 


DIRECTOR OF MARKETING & VISUAL COMMUNICATIONS
Bear Valley Music Festival, Bear Valley, CA
Dec ’13 – Dec ’14

Creative director responsible for design and implementation of complete re-brand and season marketing strategy. Deliverables included: in-house collateral material, full website redesign, leveraged marketing campaigns with national media outlets and collateral suite.

•  Updated ticket purchasing process and customer journey
•  Full print branding and collateral redesign
•  Email broadcasts and social media management


MARKETING SUPPORT SPECIALIST
DMC Green, Stockton, CA
Jan ’10 – May ’11

Created a brand toolkit to coordinate the brand requirements of national oil companies to uphold their specific standards and regulations. Developed sales and consumer awareness materials.

•  Provided design direction for redesign of company website
•  Delivery of large scale production graphics
•  Photography direction


GRAPHIC DESIGN CONSULTANT
UNICEF, New York, NY
Feb ’07 – Jan ’09

A member of the design team responsible for supervision of global brand policy. Assisted senior staff members with project development and helped to coordinate production with outside vendors. Developed user templates for in-house documents and local intranet microsites.


ONLINE MARKETING COORDINATOR
Athleta, Petaluma, CA
Oct ’02 – Feb ’06

Managed e-commerce site. Daily page updates and traffic monitoring. Technical support for user reported issues. Assisted with retouching and color correction of photos for print catalog. Collaborated with marketing team members to develop weekly customer e-mail campaigns.

Freelance Projects

PRODUCT CATALOG DESIGN
Harp Design Co.

BROCHURE REDESIGN
Calaveras Winegrape Alliance

REBRAND COORDINATION
Brice Station Vineyards

BRAND REDESIGN
Lila & Sage Catering

DATA VISUALIZATION
UNICEF 

NEWSLETTER LAYOUT
UNICEF

PERSONAL REFERENCES AVAILABLE UPON REQUEST