Calaveras Winegrape Alliance: Brochure Design

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Project Brochure Design
Client Calaveras Winegrape Alliance
Responsibilities Layout, Design, Print Production


Redesigned a popular winery guide to easily convey information to seasoned members and first-time visitors.  Hired by the committee of a local non-profit to do a full redesign of one of their main strategic marketing components. The committee mass distributes the brochure to capture new audiences and provide additional visibility to existing winery members. The presentation of information in the previous edition of the brochure needed to be revised for clarity.



Some content stayed the same, and many new elements were included to make it easier to understand.  Regional stats and production data was collected into a stylized info graphic.  Iconography was established and added to the member listings to give a quick reference for the public on what offerings each winery provides.


Fully redesigned winery guide/brochure, info graphic and icons.