As marketing manager at Raydoor, worked closely with executive team to implement a full catalog redesign. The previous version had been in circulation with limited updates for yearly 10 years, as such all team members had significant feedback regarding how they wanted the revised catalog to look and feel. Organized several team meetings to discuss early mock-up to get a better understanding of how everyone in the organization utilized the catalog and what could be done to streamline it while also still delivering the information the team had come to rely on.
The final product actually combined 2 previous pieces: a technical systems book and more visually enticing lookbook. By combining the books we were able to immediately save on printing costs while also giving the final product a much more polished and comprehensive feel.