While at RAYDOOR, frequently worked to develop visual design and copy for various PPC and digital campaigns. This included managing 3rd party agencies to implement and optimize campaigns across various marketing platforms such as Google, Bing, Facebook and Pinterest.
Along with delivering creative, was also tasked with performing keyword research using Google Keyword planner, Google Trends and Semrush. Each campaign was developed to meet strategic goals including lead value and conversion. KPIs were tracked using Google Analytics and internal conversion tracking.
Branding, Visual Design, Layout, and full campaign analytics