Traffic & Engagement

About This Project

Developed comprehensive reports based on marketing, sales trends, and demographic data analysis. Designed processes to effectively evaluate existing data. Implemented tags to drive actionable insight from google analytics such as pathing behavior flow, goals, sales funnels and conversion tracking.

 

Built custom reports in Excel and visual dashboard in Google Data Studio to deliver monthly summary of marketing efforts. Performed digital campaign analysis and engaged in QC check from third party agency to improve the SEO rankings.

 

Deliverables:

Reporting and data analysis of campaign performance and trends.

Category
User & Web Analytics