Updated the brand of a long-established small business, Lila & Sage, as they grew to a full catering business. Worked closely with the owner and key partners to develop a new logo and identity. The project involved changing the company’s image by developing a new cleaner logo, and related visual assets like marketing materials and signage.
Previously having been exclusively a vendor for wedding and cupcakes, The goal of rebranding was to create a new and differentiated brand identity in the minds of clients, prospects, employees, and the local community that would better showcase their entire menu, not just a select offerings.
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