Process
Created a congruent branding package and marketing campaign that was unique to each event, but made to last all season and year over year. Worked closely with Brice Station owners and their internal promotional team to provide ongoing visual design support for their annual summer concert series. A key part of this project was developing visual concepts and establishing longterm branding for their annual events that were consistent the entire season. Once finalized, the established visual design applied across all promotional items including posters, hand bills and ads.
Results
While unique every season, each concept includes established brand elements such as logo, wordmark and typography keeping a cohesive look year over year. These various marketing materials are developed specifically to inform the community and to garner excitement about the upcoming concerts.