Raydoor: Marketing Analytics

Categories ,
Project Typography
Scope Commercial
Client CSSIgniter

Process

Developed comprehensive reports based on marketing, sales trends, and demographic data analysis. Designed processes to effectively evaluate existing data. Implemented tags to drive actionable insight from google analytics such as pathing behavior flow, goals, sales funnels and conversion tracking.

Results

Built custom reports in Excel and visual dashboard in Google Data Studio to deliver monthly summary of marketing efforts. Performed digital campaign analysis and engaged in QC check from third party agency to improve the SEO rankings.

Deliverables:

Reporting and data analysis of campaign performance and trends.